Karen Chupka, SVP, CES and corporate business strategyAs an event organizer, your brand is your promise to customers. The Consumer Technology Association’s brand promise for CES is that our show serves as the global stage for innovation. But the ...

How a group of higher education professionals created a conference that turned the traditional into the radical in terms of format and design

Doing the same thing over and over again and expecting different results is the definition of insanity, right? But what if we did the same thing time after time and expected to get the same results? For example, say we threw the best conference...

We already live in a highly gamified world, whether we realize it or not. Here’s how to put the concept to work to achieve your organization’s—and your meetings'— goals.

Ninety-eight percent of people who go to events say they create social or digital content at the show—mostly photos, though social media posts and videos are also popular. And 100 percent of those folks say they share that content on social and o...

Is Pokémon Go just another (in the words of the author of this article in Special Events) “obsession-driven, purse-depleting, patience-testing passing tech trend,” or a fun new way to jazz up your next event? Anthony Bollotta, president of Bollot...

The German Convention Bureau's Future Meeting Space research project is looking at all the different needs meetings have to fulfill these days, from a totally unplugged retreat-type getaway for deep thinking to its exact opposite, and four more i...

A dozen years ago, strategic meetings management was born of a Global Business Travel Association Groups & Meetings Committee task force. Since then, a universe of technology tools, consultants, and industry education has come into being to...

Earlier this year, IACC (formerly the International Association of Conference Centres, now officially referred to by its acronym alone) surveyed meeting planners and interviewed other meeting professionals to create a report on the “IACC Meeting ...

Podcast: Play in new window | Download Subscribe: iTunes | Android | RSS Grass Shack Events and Media's Mike McAllen sits down with Heiner Koppermann, cofounder and CEO of SwarmWorks Ltd. (Germany) and SwarmWorks, Inc. (USA), both specializ...