Rapidly advancing medical technologies mean one thing: Doctors need to attend in-person meetings to develop leadership and interpersonal skills that will best serve their patients and practices.
In 2013, GSK stopped doing it. In 2019, GSK is back at it. Over that time, though, other firms that never stopped doing it managed to tweak the practice in positive ways.
An associate dean for clinical education reveals what she takes away from the medical conferences she attends, and what younger healthcare professionals want from those conferences too.