Free for members, the three-day event hosted more than 12,800 attendees, pleasing sponsors and exhibitors while providing its planners with lessons to apply to their next online conference.
The former Maritz executive is now leading Digitell and has plenty to say about the changing world of online meetings.
Good technology and smart marketing are only the basics for online meetings. The harder part is getting attendees to pay attention.
With venue sourcing and live meeting management on hold, Cvent follows planners to where the action is.