Organizations can leverage the total benefit their events bring to destinations, building stronger brand recognition and reputation for themselves.
For better conference results, consider these three tips for focusing on the "why" of your event.
The DMC alliance is working towards systematic implementation and benchmarking for sustainable events, replacing a discrete ad-hoc approach.
When event professionals gathered recently for education and networking, they also helped people with physical challenges and limited means.
Hurricane Barry disrupted Delta Sigma Theta’s annual meeting, but not its mission to do good.
PCMA's EduCon 2019 in Los Angeles featured interesting presenters and showcased dynamic meeting formats to provide attendees with ideas for their events.
Improve how your program committee picks speakers and session topics
How to make that “ugly baby” meeting more attractive to hotels.
Attendees are consumers, and must be treated at events the same way they are treated by retail brands.