For companies, an online campus can create a “sense of place” for internal reps as well as clients and other visitors—one that can house video and other content, ongoing conversations, and real-time meetings and product demos.
Planners of the American College of Osteopathic Internists’ annual meeting have found ways to leverage technology, appeal to physicians of all ages, and generate the necessary revenue.
If face-to-face access to decision-makers remains elusive, sales reps will need to be educated in new themes and tactics in order to succeed.