Genentech’s senior director of strategic events provides unique insight on next week’s Pharma Forum, which he’s attending for the 16th time.

A veteran medical marketer makes the case for educating sales reps to adapt their approach toward practitioners in the post-pandemic environment.

The trio of meeting professionals who launched the Pandemic Compliance Advisor course discuss how it started and where it’s going.

HRS turned its biggest event into a three-part affair happening across two months. The lead planner tells MeetingsNet how her team addressed strategic and logistical elements, and how the event has gone thus far.

As part of Biotech Week Boston, the conference for life-sciences event professionals happens September 21-22 in person followed by virtual sessions and networking on September 23 and 24.

For companies, an online campus can create a “sense of place” for internal reps as well as clients and other visitors—one that can house video and other content, ongoing conversations, and real-time meetings and product demos.

Planners of the American College of Osteopathic Internists’ annual meeting have found ways to leverage technology, appeal to physicians of all ages, and generate the necessary revenue.

If face-to-face access to decision-makers remains elusive, sales reps will need to be educated in new themes and tactics in order to succeed.