Meeting planners’ bookshelves got a new addition this fall with the publication of The Strategic Planning Guide for Event Professionals by Christy Lamagna, CMP, CMM, CTSM. In it, Lamagna, founder of Strategic Meetings & Events, argues...
Strategic meetings management programs don't need to be complex or global, but they do need three essential elements to be successful and complete. Shimon Avish, principal/meetings management practice lead, Acquis Consulting Group, walks through...
Strategic meetings management programs have been around in one form or another for about 20 years. One topic we don't hear a lot about is the technique of identifying tiers within the meetings portfolio, to ensure the appropriate level...
There has been a subtle shift in terminology over the past couple of years from "small" meetings to "simple" meetings, a change with which I agree. This shift recognizes that not all small meetings are simple and that large meetings of 100 or 200...
A new survey takes the pulse of 739 senior executives to learn about their event marketing practices.
Instead of letting go of lesser-performing employees, companies need to adjust their efforts to train and educate them based on strategic objectives.
A new survey reveals that over half small meetings are booked outside of managed channels.
