A “one and done” approach to webinars means missing out on marketing opportunities and a broader audience.

Learning, celebration, and business are all on the agenda for Business Events Industry Week

Nancy Green, the new COO of ASAE, weighs in on how event planners can work better with their C-suite executives—and eventually become C-suite executives themselves.

Veteran marketer David Allison contends that values-focused campaigns will attract more attendees to association events. Here’s what that means.

The Wisconsin Center District, which runs a trio of event facilities in downtown Milwaukee, is betting big that a major convention-center expansion will bring more and larger groups to the city.

When you relaunch your meetings program, don’t assume the contracts you signed pre-Covid will fit today’s environment.

If you’re designing a hybrid-event strategy for 2022 and 2023 to help you hang on to the audience reach you achieved during the pandemic, here’s some advice on marketing, measurement, building community, and more.

Seven third-party meeting management companies have aligned under the new M-Plus Alliance, with hopes of growing the group over the year ahead.

An industry lawyer shares eight elements that would improve citywide booking agreements, making them more equitable for everyone involved.