Approaches to event marketing and online content presentation can be more effective with “split testing” conducted at the right moments.

Most responding show managers say that mid-2022 will finally see their firms back at normal operational capacity, but a few factors are slowing the return to previous levels of attendance and revenue.

In reaction to the invasion of Ukraine, IMEX Group will ban some firms at its late-spring trade show in Frankfurt.

The Boston CVB’s leader takes a co-chair role at Meetings Mean Business, spreading the word about the value of F2F.

Tune in for a preview of Catersource + The Special Event 2022.

Los Angeles’ new immersion program for disadvantaged high-school students uses convention and trade-show experiences to advance their business education and career aspirations.

A multinational survey of association planners finds interesting trends in platform usage, attendee accessibility, pricing, ROI metrics, and other areas.

The opening of Seattle’s convention center expansion is now scheduled for January 2023.

Developing specific business objectives, establishing focused event themes, and capturing attendee-outcome and -output goals allow organizations to measure the results of their events. How well are you doing these things?