What you need to do to get approval for your meeting-related expenses that aren’t immediate revenue drivers or, worse yet, are likely to be financial losers.

The American Society of Association Executives has had a busy year, with newly launched products and services across the spectrum of association needs.

Kevin Hacke, who served as executive director of the International Live Events Association and as chief staff officer of other non-profit organizations as an association executive at SmithBucklin for 13 years, has joined the sales team at The...

Frameworks can be extremely helpful to conference professionals who are shifting their focus from planning and programming to designing attendee experiences. Several years ago, our team developed the EPIC framework—experiential...

One of the hottest topics in our industry is mass personalization. As consumers, we receive smart recommendations in near real time based on our behaviors, preferences, and past actions. Machine learning, flexible manufacturing systems (small...

If your events have become “wash, rinse, repeat,” you may need to walk these steps in your attendees’ shoes.