Two industry experts addressed event design from different angles: an executive-level view and an on-the-ground perspective. Both can help planners looking to strengthen the event experience for attendees.
From fun sponsor activations to cool show booths and a huge stadium party, North America's largest show for the meetings and events industry had it all.
Events-industry legal expert Tyra Warner led a session at IMEX America this week to help planners understand how to negotiate contracts that work for their budget and minimize financial risk.
Networking is one element driving the return of in-person meeting attendance. Here’s how to build your event agenda with more of the interactive sessions people want.
As the 2022 edition kicks off in Las Vegas, data from the 2021 show demonstrates just how much of a difference a dedicated effort makes across a single event.
A couple of energetic show-floor elements, a fun sponsor opportunity, and advice on how to experiment with new ideas without your board breathing down your neck.
According to new AHLA data, the situation is better than three months ago. But is that good enough to satisfy meeting groups when they arrive on property?
