For companies, an online campus can create a “sense of place” for internal reps as well as clients and other visitors—one that can house video and other content, ongoing conversations, and real-time meetings and product demos.
Planners of the American College of Osteopathic Internists’ annual meeting have found ways to leverage technology, appeal to physicians of all ages, and generate the necessary revenue.
If face-to-face access to decision-makers remains elusive, sales reps will need to be educated in new themes and tactics in order to succeed.
To manage their 2020 meetings volume—106 live virtual symposia, 125 events with live and prerecorded programming, and 170 on-demand educational sessions—this Changemakers duo rewrote their standard operating procedures.
When a pharma client gave him just four weeks to build motivational content for a multi-day virtual product rollout for sales reps, Ruben Mancias turned the cameras on the reps themselves.
Events that include caregivers can bring benefit to patients, HCP attendees, and the host organization.
The show’s return to the F2F format is set for Renaissance Boston Waterfront, where it will coincide with many of the happenings around Biotech Week Boston.
