Whether in person or online, events that prioritize interactivity tend to be the ones attendees remember and return to. Here’s an outline for a planning process that puts engagement front and center.
“It’s about creating an ongoing cycle of touchpoints through a single brand experience,” said a seasoned event-strategy executive during the IMEX America show. Here’s how to make that happen.
AIM Group International signs the Net Zero Carbon Events pledge rolled out at November’s U.N. Global Climate Summit. The first deadline for action: end of 2023.
Omicron concerns have pushed back the start of the 20th-anniversary meeting and convention industry expo—but organizers are planning to go on with the show.
