Feb 01, 2018
No matter how many events you’ve planned and executed, you still need new sources of ideas and inspiration to keep things fresh. Discover how you can design experiences that will be irresistible and indispensable to your audience this year at XDP.
Retargeting your event messaging on other web pages and creating specific, focused landing pages of your own can turn on-the-fence prospects into active registrants.
New research shows that personalization and data-driven marketing is a growing priority for event planners, but proving its return on investment remains a challenge.
A new industry collaboration offers a free, downloadable, research-based toolkit planners can use to help drive more people to attend their events.
Content marketing is a key tactic for transforming an event into the year-round, relevant, informative, and reliable brand your attendees crave.
Use these data-driven methods to re-up prior attendees, attract new audiences, and keep loyal participants coming back for more.
Selling potential attendees on the value of your event is one thing—selling their bosses on it is something else. A justification template can help.
If you build it, will they come? They will if you target them with the right mix of marketing messages.
Your exhibition customers are changing—has your plan to reach them kept up?