Beth Surmont, senior manager, strategic programs with IEEE, a professional association for the advancement of technology, is a big believer in the power of meeting planners to change the world. As she said in a session at the American Society of ...
Be attendee-centric, not conference-product-centric
It's no secret that people are cutting back on attending conferences. Even if your organization has a bulletproof marketing plan for enticing your membership, it won't work if prospective participants can't convince the people holding...
Any hotel in a meeting, convention, or trade show’s inventory of negotiated guest rooms—a.k.a. the room block—plays an important role in contributing to a successful experience for event attendees and exhibitors alike. There...