One year into the era of generative artificial intelligence, its potential to help build, promote, execute, and analyze business events is mind-boggling.
Beth Surmont uses A.I. tools for thematic development, agenda building, content creation, ad format selection. Here’s how she does it.
Heather Munnell uses A.I. for attendee-data analysis in order to design more valuable events. Here’s how she does it.
Collaborating honestly with colleagues, developing a specific job-hunting strategy, and other actions could get planners the compensation that’s right for their role.
With the U.N.’s COP28 event on the horizon, the Net-Zero Carbon Events initiative readies new carbon measurement methodologies, reporting tools, and more.