This December at Positive Impact, the U.K.-based not-for-profit focused on sustainable events, they’re asking the question, “What is the role of events in inspiring climate action in the world?” Climate change is one of the most...
In the face of everything that goes into designing and producing a new product, planning a launch event can seem overwhelming on top of it all. Companies sometimes forego the face-to-face to focus on digital marketing, but by neglecting this...
The “Purposeful Meetings” model outlined in an industry white paper can help you plan events that change behavior, inspire creativity, and create moments of meaning, connection, and insight.
Organizers of the 2016 Baking Expo increased attendance, exhibitors, and show floor sales by incorporating fresh ingredients.
Ensuring excellent participant experiences is an increased focus throughout the industry. In fact, the updated strategic meetings management wheel from the Global Business Travel Association, which I featured in my last column, now includes &ldquo...
Tahira Endean, CMP’s recently published, wide-ranging book, Intentional Event Design: Our Professional Opportunity, gives readers insight into how participants respond to live events and the tools for improving those experiences. The 282...
This Texas convention hub is only the second U.S. city to be recognized by UNESCO for its creative gastronomy.
Tips from two researchers on why trust is important and how to nurture it.
Stop obsessing over engagement. Trust is the new holy grail.
If you want to innovate you are up, and get a second chance when you are down, you need to earn trust.
