PCMA, CEMA, and Marriott International collaborated to create “Guiding Principles in Experience Design,” a framework for building a sense of belonging, stronger connections, and deeper learning among attendees.
A marketing expert says that building community among online attendees is key—and it doesn’t have to involve what’s happening on site at that moment.
This week, U.S. Travel used caffeine and calories to drive home its economic message about the importance of travel.