"It's the middleman thing. Is it worth it?" asks Mykeah Kranzler, marketing communications specialist with Autodesk Corp., a software company in Cupertino, Calif. Kranzler is reflecting on Autodesk's relationship with a site selection firm. Like...
Throw Away Your Pager If all your pager can do is page, your wasting valuable space on your belt. BellSouth Wireless Data, Woodbridge, N.J. is leading the new generation of interactive pagers with a service launched last fall that combines...
In 1997, the operators of the Hong Kong Convention and Exhibition Centre were toasting each other because their multi-million dollar hall had opened in time for the handover of the city's political control to the Chinese from the English...
PGI, the event and communications agency, headquartered in Arlington, Va., wants to grow its events business. C.B. Wismar, one of the company's founders, has been appointed executive vice president in charge of developing proprietary events and...
It's every marcom managers' nightmare. The CEO announces a new, revolutionary, worldwide tour to sell the company's latest software. "We're going to 85 cities in 95 days--Paris, Berlin, Prague, Moscow, Athens, Tel Aviv, Johannesburg, Bangkok, Lima...
The challenge of finding the right partner to help design and implement your incentive programs is that incentive companies provide a service that you can't try before you buy. Since failure is not an option, how do you select the right partner...
Scott Schult has been appointed technology marketing director at the St. Petersburg/ Clearwater Area Convention & Visitors Bureau. He is among the first CVB staff members in the nation assigned to marketing tourism through the use of emerging...
How to find the third-party actors you need to produce a video conference. You engage any number of services to organize and execute meetings. If your event includes videoconferencing, you may need to fill any or all of the following roles...
In the race to keep up with rapidly changing technologies, no one is huffing and puffing any harder than convention center managers. A few years back they couldn't even spell ISDN. Now they're being pressed to provide the newest and the fastest to...
Surge Buster If you're not worried scorching your laptop when you hook up in your hotel room, maybe you should be. Not only can lightning, black-outs, and other electrical power problems wipe out your data anywhere you go, but hotel phone lines...