The watchwords for the year are data collection and customization, says association veteran Lakisha Ann Woods.
SmithBucklin’s Carol McGury expects that the virtual-meeting knowledge gained in 2020 will pay off in 2021.
This year’s legislative priorities will be focused on enabling businesses to reopen—things like event-cancellation insurance and liability protection—says Freeman’s Sue Sung.
Improved training and technology will help hotels draw group business as the pandemic wanes, says Marriott’s Brian Gilligan.
STR’s Jan Freitag warns that while meeting space will be easy to come by through June, the second half of the year could be highly competitive.
AIMP’s David Bruce predicts that the loss of so much hotel staff with practical meeting knowledge will make independent planners more important than ever.
May exhibition scuttled by ongoing virus and travel restrictions.
A lesson in the economic impact of meetings and conventions
Experts from all areas of the meetings industry weigh in on the year ahead.