When Marketing Your Meetings, Demographics Aren’t Enough

Dec 02, 2021

Veteran marketer David Allison contends that values-focused campaigns will attract more attendees to association events. Here’s what that means.

Doubling Down on Conventions in Milwaukee

Nov 30, 2021

The Wisconsin Center District, which runs a trio of event facilities in downtown Milwaukee, is betting big that a major convention-center expansion will bring more and larger groups to the city.

Will Your Existing Hotel Contracts Hold Up?

Nov 30, 2021

When you relaunch your meetings program, don’t assume the contracts you signed pre-Covid will fit today’s environment.

5 Must-Know Tips for Great Hybrid Events

Nov 22, 2021

If you’re designing a hybrid-event strategy for 2022 and 2023 to help you hang on to the audience reach you achieved during the pandemic, here’s some advice on marketing, measurement, building community, and more.

Independents Partner for a Cost-Effective Future

Nov 19, 2021

Seven third-party meeting management companies have aligned under the new M-Plus Alliance, with hopes of growing the group over the year ahead.

How to Make Letters of Intent Less Ambiguous

Nov 18, 2021

An industry lawyer shares eight elements that would improve citywide booking agreements, making them more equitable for everyone involved.

What’s on Marriott’s Mind?

Nov 15, 2021

Sales leaders discuss labor shortages, booking compression, event design, sustainability, and more issues they’re working through for 2022.

Scenes from the Return of IMEX America

Nov 12, 2021

The 10th edition of IMEX America, held November 9 to 11 after a one-year pause due to the Covid pandemic, drew more than 3,300 buyers and over 2,200 exhibiting companies to the show's new home at the Mandalay Bay Convention Center in Las Vegas...

The Push to Formalize Citywide Bookings

Nov 11, 2021

The agreements that large conventions and shows have with their destination hosts is often a handshake. Destinations International wants to change that.