Today’s lessons: Create scarcity and value for virtual sponsors, then motivate attendees to interact with them.

8 lessons on how to create, sell, and deliver exhibitor and sponsor opportunities for online events

Here’s how Changemaker Jaclyn Kelly helped to reimagine sponsorships for the Radiological Society of North America’s virtual event.

Here's how one company promoted its virtual-meeting sponsors through gamification, skits, merchandise, and more.

It’s tricky business to grow your event’s sponsorship dollars. Be strategic about it.

Six best practices for the art and science of negotiating and maintaining conference sponsorships.

Here’s why the National Association of Hispanic Journalists returned conference-related money to a sponsor.