Christy Lamagna, CMP, CMM, CTSM, CEO at Strategic Meetings & Events, says organizers need to look at their meetings from the attendees’ perspective, and make sure they’re delivering content that gives them a reason to come to the event.
Need some help marketing your event? Leverage your event software.
Feb 01, 2018
No matter how many events you’ve planned and executed, you still need new sources of ideas and inspiration to keep things fresh. Discover how you can design experiences that will be irresistible and indispensable to your audience this year at XDP.
Retargeting your event messaging and creating specific, focused landing pages are two very effective tactics for turning potential attendees into active registrants.
New research shows that personalization and data-driven marketing is a growing priority for event planners, but proving its return on investment remains a challenge.
A new industry collaboration offers a free, downloadable, research-based toolkit planners can use to help drive more people to attend their events.
Content marketing is a key tactic for transforming a one-off event into the year-round, content-rich, relevant, and reliable brand your attendees crave.
Use these data-driven methods to re-up prior attendees, attract new audiences, and keep loyal participants coming back for more.
Selling potential attendees on the value of your event is one thing—selling their bosses on it is something else. A justification template can help.