Today's guest post is by Siobhan Scott, a marketing executive with shop4pop.com. There’s no denying the power of social media. With a few shares from the right people, a post can go viral in a matter of minutes, reaching all four corners of th...

Podcast: Play in new window | Download Subscribe: iTunes | Android | RSS Want to grow your sponsorship dollars, keep your attendees engaged year-round? Launch a podcast for your show, says Mike McAllen of Grass Shack Events and Media. In th...

Tristan Harris, a former Google design ethicist and magician, blew my mind a little with this article on Medium on how technology is being used to influence our decisions without us even realizing it. And as I was reading, I couldn’t help but thi...

You have invested a lot of time, energy, and resources to develop tremendous content for your meeting. Who wouldn’t want to extend the life of that content after the meeting ends? In a recent MeetingsNet webinar, Donna Kastner, content marketing ...

Involving speakers in your event promotions is easy and doesn’t have to cost a dime!

View of the stage from the control centerThe Pharma Forum, held in New York City in March and co-organized by MeetingsNet and CBI, for the first time contracted a production company for the program. “We were brought in to offer some new ideas and...

I have to admit I haven’t felt compelled to play around much with image messaging app Snapchat as a social channel for meetings and events—why use something that is designed to disappear, rather than the sturdier Twitter? Snaps are only available...

“Fear comes from uncertainty. So if we can begin, as a group, to identify those issues that worry us, we can begin to attack what often our associations feel are insurmountable odds.” So said Hugh Lee, president, Fusion Productions, in his openin...

Two experts in association conference consulting give top tips for growing sponsorship

Podcast: Play in new window | Download Subscribe: iTunes | Android | RSS Grass Shack Events and Media's Mike McAllen sits down with Kiki L’Italien, founder and CEO of Amplified Growth. Amplified Growth is a Washington, D.C.–based social med...