Two men jumping enthusiastically
5 Ways to Increase Audience Enthusiasm and Awareness
May 31, 2018
Forget online banners and email—here are the new rules of event marketing and PR you need to know now.
Leadership
How to Attract Social Ringleaders to Your Faith-Based Events
May 19, 2018
The more star attendees you can bring in, the better attended your religious event will be.
Illustration of email marketing on a laptop
6 Ways to Craft Subject Lines that Work
Apr 30, 2018
Your event’s email marketing campaign may be brilliant—but if no one opens it, it will fail.
Keystone skiers
What Event Marketers Can Learn from a Ski Resort Promotion
Mar 17, 2018
Colorado’s Keystone ski resort knows how to push this potential visitor’s buttons—could it work for your next meeting promotion too?
social media marketing
5 Essential New Event Marketing Rules
Mar 12, 2018
Use these affordable, easy-to-implement ideas to drive attendance at your next meeting or event.
Lightbulbs with tangled and untangled cords
Meeting Marketing 101: What’s in it for Me?
Feb 16, 2018
Christy Lamagna, CMP, CMM, CTSM, CEO at Strategic Meetings & Events, says organizers need to look at their meetings from the attendees’ perspective, and make sure they’re delivering content that gives them a reason to come to the event.
Digital event marketing
Tools to Up Your Marketing Efforts
Feb 05, 2018
Need some help marketing your event? Leverage your event software.
How to Design Better Events
Sponsored Content
3 Ways To Design An Event That Delivers Better Results
Feb 01, 2018
No matter how many events you’ve planned and executed, you still need new sources of ideas and inspiration to keep things fresh. Discover how you can design experiences that will be irresistible and indispensable to your audience this year at XDP.
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Winning Strategies to Convert Waverers to Registrants
Dec 07, 2017
Retargeting your event messaging and creating specific, focused landing pages are two very effective tactics for turning potential attendees into active registrants.
Crop of personalization for events infographic (balloons)
You Know Personalized Event Marketing Works—But How Can You Prove It?
Nov 09, 2017
New research shows that personalization and data-driven marketing is a growing priority for event planners, but proving its return on investment remains a challenge.
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