Attracting new attendees to professional conferences is hard work. Throwing more money at ads in trade publications, retargeting, and paying for social listings will usually result in increased traffic and impressions, but low- to no-conversion...

Marketers around the world—including event marketers—are finding creative ways to use the Stories feature on Instagram to engage with their audiences. Unlike the Instagram’s main feed, images and video posted to Instagram Stories disappear after...

Meeting pros need to think more like their colleagues down the hall in the marketing department if they want meetings that deliver results. That’s the bottom-line message from a new report from American Express Meetings & Events called...

How you can use video to build trust and credibility with your sponsor community

Forget online banners and email—here are the new rules of event marketing and PR you need to know now.

The more star attendees you can bring in, the better attended your religious event will be.

Your event’s email marketing campaign may be brilliant—but if no one opens it, it will fail.

Colorado’s Keystone ski resort knows how to push this potential visitor’s buttons—could it work for your next meeting promotion too?

Use these affordable, easy-to-implement ideas to drive attendance at your next meeting or event.

Christy Lamagna, CMP, CMM, CTSM, CEO at Strategic Meetings & Events, says organizers need to look at their meetings from the attendees’ perspective, and make sure they’re delivering content that gives them a reason to come to the event.