Pods and Popcorn: Engaging Meeting Attendees

Pods and Popcorn: Engaging Meeting Attendees

At a session at the 2013 Pharma Forum, life sciences meetings managers explored how planners can add value by creating more meaningful experiences, gaining a better understanding how their attendees learn, and encouraging more attendee engagement during live events.

• Popcorn

• Paper cones to fill with nuts and candy

• “Pod” seating—six-foot, classroom-style tables facing each other, with three seats on either side and two at the far end

• A scattering of toys and other things to fiddle with and munch on spread across the tabletops

• Presenters lounging on soft furniture behind a coffee table

These were just a few of the clues that this session on improving engagement at meetings wouldn’t be a typical

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