Shareability: Going Beyond Engagement at Meetings

Shareability: Going Beyond Engagement at Meetings

Event planners need to know how to reach the viral audience

When you plan an event for an audience of Millennials (those roughly 18 to 33 years old), you should keep in mind that they are technologically savvy, right? Wrong, says a new report from FreemanXP, the boutique experience marketing agency within the larger Freeman organization. You should keep in mind that Millennials are technology dependent. Doing that, FreemanXP’s paper states, means creating meetings that are “technology-enabled, seamless,

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