How Neuroscience Can Enhance Attendee Engagement

How Neuroscience Can Enhance Attendee Engagement

How Neuroscience Can Enhance Attendee Engagement

Mary Beth McEuen, executive director of The Maritz Institute, kicked off the final morning of the 8th Annual Pharmaceutical Meeting Management Forum—now called Pharma Forum 2012—by tickling participants’ brains with how meeting managers can harness what we now know about the

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