IBM Takes Its SMMP to China

IBM Takes Its SMMP to China

An inside look at how the technology giant took its strategic meetings management program into the most populated country in the world.

It all began in 2007, when technology giant IBM decided to get its arms around its global meeting spend. That’s no easy task for a company that’s the second largest in the world in terms of number of employees (433,362, according to the 2012 Fortune 500), with thousands of off-site meetings worldwide every year.

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