Going Global With an SMMP

Going Global With an SMMP

Specific strategies for 4 big challenges

When the Global Business Travel Association’s Groups & Meetings Committee published its pioneering strategic meetings management whitepaper in 2004, it was for the domestic operations of U.S. companies. When the committee gathered to revise the paper in 2008, corporate America had gone global—and the committee took “a more global perspective” to SMM

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