Why Inauthentic Social Media Use Could Boost Meetings

Why Inauthentic Social Media Use Could Boost Meetings

The use of LinkedIn Groups, Facebook pages, Twitter streams, and other social media continues to increase in the world of meetings and events. We’ve all probably found a great tip, made a good connection, or had a chuckle or three from these sources. But just as often (possibly more often?) we’ve rolled our eyes at a blatant promotional post or stopped visiting a particular group or community when the ratio of selling to sharing gets out of balance.

Here’s the

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