Try a Brainjam but Mind the Neuro-Marketing: Meeting Success in the Future

Try a Brainjam but Mind the Neuro-Marketing: Meeting Success in the Future

New whitepaper calls for participant-driven events that speak to individual attendees.

As part of its Future of Meetings project, the Meeting Professionals International Foundation has released a second whitepaper,  which addresses meeting design from the perspective of the individual attendee experience. To get the broadest viewpoint throughout the project, MPI conducted interviews with experts outside the industry, in fields such as science, population, technology, digital media, and business, as well as economists and genera

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