Content is Not King in Future of Meetings

Content is Not King in Future of Meetings

What’s the content at your meeting worth?

Not much, if you believe the comments of experts in the latest topic paper to be released by the Meeting Professionals International Foundation as part of its Future of Meetings project.

You need only consider the music, film, book, and game industries to see where the value of content is going—down. These realms “have seen the reduction of content value … as consumers find the materials they need easi

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