“The Pleasure Principle” is the name of a Janet Jackson song from 1986, and it’s also the title of the 2015 Trends Report from Andrew Freeman & Co., the hospitality marketing and public relations agency that each November...
Most of the more than 2,900 exhibiting companies in the IMEX America trade show gave away something. Marketers came to the Sands Expo in Las Vegas with everything from logo pens and candies to the popular fruit-infusion water bottles at the Visit...
After today, stores will be emptying out their inventory of Halloween decorations and before you know it holiday decorations will dominate the shelves and storefronts. Television commercials will change over to sharing the best gifts of the season...
LiquidSpace just marked its one-millionth transactions and announced $14 million in additional funding. That capital will be used to continue its growth as a “real-time marketplace”—i.e., a search and booking Web site—for...
In "Decoding Apple as a Luxury Tools Company," Seth Godin describes the potential dichotomy that faces an organization—or conference—that wants to be both a luxury, cachet-driven brand, and one that provides useful tools...
Is there a less elegant element of meeting operations than airport transfers? Probably not. But this Rodney Dangerfield of tasks has to get done! And while it’s not a huge part of your budget (about four percent of overall spending on a meeting...
Attendees at the annual IMEX America trade show, held earlier this month in Las Vegas, walk miles along the trade show aisles. They get piles of invitations to events that happen all day long and into the night—snacks at booths, receptions at hot...
In the exhibitions and events industry, “face to face” is our mantra. With so many apps and easy-to-use technology being thrown at people these days, there’s a whole generation that is missing out on a crucial form of...
