Giveaways That Aren’t Throwaways

Most of the more than 2,900 exhibiting companies in the IMEX America trade show gave away something. Marketers came to the Sands Expo in Las Vegas with everything from logo pens and candies to the popular fruit-infusion water bottles at the Visit Charlotte booth.

So what does it take for a booth giveaway to be successful, to make it back to the office—or at least home in your luggage? The keepers, we think, catch your attention because they’re unusual and tie in with a booth’s marketing message.

We found eight at IMEX America that made the grade.

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