George P. Johnson Experience Marketing: 2015 CMI 25

George P. Johnson Experience Marketing: 2015 CMI 25

George P. Johnson Experience Marketing
Auburn Hills, MI
FOUNDED: 1914
LEADERSHIP: Chris Meyer, CEO; Denise Wong, president
TOP CUSTOMER MARKETS: automotive, computers/electronics
WEBSITE: gpj.com
AT A GLANCE: New clients this year for GPJ include Tesla Motors, Red Hat, Gulfstream, and Netsuite. During the past year, the Michigan-based company has built out its creative studio in Austin, Texas, and named new creative leadership in its Los Angeles and San Francisco offices. The company is part of Project: Worldwide, a 12-agency global network, which added advertising firm Pitch last August. The company’s many awards in 2015 include a bronze American Business Award in the “Live Events—Best Trade Show or Convention” category for its work on IBM Interconnect.
By the Numbers:
  • Corporate meetings in
    2014
     
    >1,700
     
  • Incentive travel programs in 2014
     
    <500
     
  • Meeting and incentive
    travel programs held
    outside the U.S.
    60%
     
  • Room nights booked for meetings and incentives
     
    350,000
  • Revenue from planning and executing meetings and incentives
    25%
  • Full-time employees

     
    600 (U.S.)
    700 (non-U.S.)
  • Corporate meetings in
    2014
    >1,700
     
  • Incentive travel programs in 2014
    <500
     
  • Meeting and incentive travel programs held outside the U.S.
    60%
     
  • Room nights booked for meetings and incentives
    350,000
     
  • Revenue from planning and executing meetings and incentives
    25%
  • Full-time employees
    600 (U.S.)
    700 (non-U.S.)
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