Imagining the Attendee Journey of the Future

Imagining the Attendee Journey of the Future

A meetings industry panel at the Global Business Travel Association Convention this summer engaged an audience in a discussion of “the attendee journey of the future.”

In a nutshell, this is it: “The attendee experience will be personal, digital, mobile, and hyperconnected.”

The following imagined journey is courtesy of discussion points from the GBTA session panelists: Gary Murakami, director, global sales, MGM International; Milton Rivera, vic

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