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MeetingsNet
Innovative Engagement Strategies at IMEX America
Oct 13, 2022

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Desert Delight

During "Smart Monday Powered by MPI," a few of the educational sessions were held on a patio just outside Mandalay Bay's prefunction space. Pictured here is a gathering of medical/pharma meeting professionals.

Do You Feel Lucky?

One sponsor hosted a "Mystery Tattoo" station in the prefunction space on Smart Monday. Attendees could place their forearms through the wall and receive a stencil tattoo that is only revealed after it's done. Butterflies, lighthouses, henna designs, and other stylish possibilities were the result—and each one could be easily washed off.

Stress Relief Gone to the Dogs

Another sponsor brought in trained dogs for attendees to pet and scratch for stress relief between educational sessions and show-booth interactions.

In Tune with Attendee Interests

A company called Song Division had its talented musicians ask attendees a few questions and then create a customized song for each attendee after only a few minutes of collaboration.

A Golden Anniversary in Multicolored Splendor

To promote its 50th anniversary, Meeting Professionals International featured a coloring wall for attendees to make their artistic contributon while hearing about what the association has coming over the next year.

SITE Nite Was All Right

Held at Allegiant Stadium, the big social event held on day 1 by the Society for Incentive Travel Excellence had a mix of games, musical entertainment, and hearty food offerings.

A Doughnut Wall - Is This Heaven?

At SITE Nite, some of the desserts were presented in a most unusual manner.

A Campy Place to Talk Business

Corporate-gifting company Global Evento brought a retro-style camping trailer into its exhibit space to conduct 1-on-1 conversations with clients and prospects in a quiet yet stimulating atmosphere.

Hey, That's Comfy

Rosewood Hotels used large couches and soft chairs as areas for conversation in their booth.

An Immersive Destination Experience

Two competing California destinations—Monterey and Sonoma—chose to partner to make a strong impression on the show floor. They both used full-length, floor-to-ceiling LCD video walls to wow attendees as they walked by the exhibit spaces.

A Cozy Presentation Space

In its exhibit space, Taiwan used an inflatable room complete with faux campfire and a video screen to introduce planners to the business-focused island off the coast of China.

A Classical Presence on the Show Floor

The Venetian Hotel used a tall portico, complete with a Michelangelo-inspired ceiling mural, for a conversation and refreshment area.

Getting Props from the Host Destination

IMEX America was important enough that it got top billing on the digital signage at hotels along Las Vegas Boulevard.

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