Bruce J. Bellande, PhD, is the new executive director of the Alliance for Continuing Medical Education. With his appointment, the Alliance's office has moved to his home town, Birmingham, AL. The new address is Suite 208, Southcrest Bldg., 1025...
The Philippines played host to several major meetings industry events in August, not the least of which was the induction of the first set of officers for the Society of Association Executives-Philippines...
In my last column, I said you would be able to abandon the "shotgun" approach to marketing. Database marketing allows you to do that by zeroing in on your most highly qualified prospects-those people most likely to be interested in your seminars...
Does slitting your throat count?" Pam Jensen, CMP, division director, educational programs, American Asso-ciation of Blood Banks, answers with a wry laugh when asked how she copes with the seller's market. With humor and creativity, planners are...
Medical trade fairs come to Southeast Asia: Thailand has had its share of political turmoil in recent months, but its economic growth just rolls along. In 1996, for example, the Thais had under construction 1,576 health centers, 85 community...
Last time, I wrote that the key to successful direct marketing is to find an optimal combination of reach and frequency-putting your message in front of the right audience size the right number of times. This column will provide the conceptual...
Great, but how do you determine who your best prospects are? The standard definition of best prospects is those who have had involvement with your programs: current participants, past participants, or people who have inquired about your programs...