“We're almost like a covert group. We sometimes joke that you know when a medical science liaison has [visited a doctor], but you don't really know what he or she has done, whereas with a sales rep, you see samples everywhere — pens, paper, pads,”...
EVEN WHEN PHYSICIANS perceive commercial bias in a certified CME activity, the majority of them still consider the content valid and credible. That is one of the startling results from a survey of CME participants, presented at the Alliance for...
“IT'S A NIGHTMARE!” That's how one CME provider described the new commercial support process to me. As a reaction to the OIG pharma marketing guidance, legal and compliance departments are now directing funding procedures, disrupting long-standing...
Will US-VISIT — the new program in which foreign visitors to this country are being fingerprinted — be a minor inconvenience or a major hassle for meeting planners and attendees? So far, it's too early to tell...
IN LA HABRA, Calif., on the Los Angeles — Orange County border, a new conference facility has opened. The Barnett Center, which is part of the headquarters for the Institute for Healthcare Advancement, features a 184-seat auditorium with theater...
“WHEN PEOPLE SAY CME doesn't work and we have to reposition it, I always say hogwash — we've always known what works,” says CME veteran Sue Ann Capizzi. “What works is sitting down with a physician, analyzing his or her particular needs...
ONCE YOUR ORGANIZATION has created a new vision and developed strategies to achieve it, it's time to plan how that vision will be communicated. In most CME units, this new vision will require the staff to do new and different work, such as moving...
TWO YEARS AGO, our strategic partner, Axdev Global, an educational company in Norfolk, Va., told me that return on investment is only a tangential concept in CME; but what we can demonstrate is return on educational investment. Now with the PhRMA...
If today's jobless economic recovery is hitting a little too close to home for comfort, you're probably wondering where all the jobs went...
A COMPELLING WEB SITE has become very important in promoting and supporting your meetings. Here's my list of the five most important things to do on your meeting Web page...