Do's and don'ts for e-mail list-building
Aug 02, 2005
There's a good article on building good e-mail lists in Chief Marketer called An Eight-Point Checklist for Building Your List. While some of the points are pretty basic (be sure to get permission before adding someone to the list, for example)...
Airline etiquette and the lack thereof
Aug 02, 2005
There's a cute article in the New York Times (free reg. req'd) about annoying people on planes, and what you can do about them: If Only the Flier in Front of You Were a Fan of Miss Manners. I had no idea before reading this that some people...
Get a kid's-eye view of your meeting
Aug 01, 2005
I was having lunch with a meeting professional friend recently, and she came up with what is one of the best ideas I've heard in a long time to shake up our industry association meetings. Invite some kids in the 12-15 age range to ramble around...
Surveys and focus groups: help or hinderance?
Aug 01, 2005
There's a lively discussion going on over Bob Bly's post about a recent Business Week article that highlights how the Gap's reliance on surveys, focus groups, and other types of market research resulted in falling sales. (Kevin Holland also has...
Xtreme theme overdose alert!
Aug 01, 2005
Maybe it's just because I really, really dislike the ASAE Xtreme theme, but a press release I just got screamed "theme overdose...
Hack attacks on hotel TVs=privacy problems
Aug 01, 2005
This one from Wired is spooky: A Hacker Games the Hotel. A snip...
Women's Chamber of Commerce launches online ed resource
Aug 01, 2005
I just got a press release announcing that the U.S. Women's Chamber of Commerce has launched an online education resource...
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