There's a mini-storm a-brewing that maybe just four or five of us care about, but what the heck, I'll jump in. First, IAEM starts up a blog for its Expo! Expo! show. Cool—you may have noticed I went a little gaga over ASAE's show blog earlier this...

Okay, we all know about the importance of truth in advertising and all that, but some of the marketing materials I've seen for conferences and conventions have organizations promising one thing, and delivering something quite different. The effect...

"The bed's too hard." "The coffee's not hot enough." "I had to walk out of that session, it was so boring." "My plane didn't get here on time and I missed the reception—what are you going to do about it?" ...

Last week I posted about the importance of letting new ideas bubble up, instead of trickle down. About how it's important to listen to your customers (or attendees, or in my case, hopefully readers) if you want to make positive change happen. Then...