Launched on a hunch, the Groups & Meetings Committee of the National Business Travel Association ended up defining the future of meetings management in Corporate America. And some would say they're just getting started.

The National Business Travel Association will roll out a new strategic meetings management certification this month at its annual meeting.

Now is the time to sell strategic meetings management to the C suite. Improving accountability, mitigating risk, and cutting costs are all high on their lists these days — and all are benefits an SMMP can bring you from day one.

SMM: strategic meetings management. It's an acronym with roots that stretch back to October 2003, when the National Business Travel Association's newly formed Groups & Meetings Committee came up with the term and began work on a white paper on...

With increasing scrutiny on meetings, your SMMP can help you capture information and turn it into intelligence.

SMM: strategic meetings management. It’s an acronym with roots that stretch back to October 2003, when the National Business Travel Association’s newly formed Groups & Meetings Committee came up with the term and began work on a white paper on...