Just like at in-person shows, sponsors want moments of deeper connection with virtual attendees. Here’s how one association provided those opportunities.
Despite greater vaccine availability and Texas Governor Greg Abbott’s full opening of businesses and venues, the association for associations will not host all its event attendees in Dallas.
Wider aisles, a mix of open and segmented booths, and video-augmented encounters are some of the elements that will be used throughout 2021 and possibly longer.