Twitter recently unveiled some platform design tweaks that make it look and feel more like Facebook—and that potentially could make it a better tool for event marketing. One thing it’s rolling out on a limited basis at this point is a “buy butto...

Elena Werth, client services manager, Cvent, explored what she called her 10 Commandments for user-friendly Web sites at her company’s Association Meetings Summit, held in June in Las Vegas. Here are her suggestions for things you can do...

A data tool introduced by ICCA for its supplier members has implications for association meeting pros, too

I just clicked through to read PCMA's What Your Organization Can Learn from the Ice Bucket Challenge in terms of fundraising, and found it interesting. And I think Carolyn Clark, who wrote the piece, is right in pointing out what makes it work...

The San Antonio Convention & Visitors Bureau, Visit Baltimore, and the Anaheim/Orange County Visitor & Convention Bureau recently announced a joint program called Synchronicities, a three-city marketing partnership. It is designed to offer meetin...

Expert tips on how to promote your mobile meeting app before, during, and after an event, provided courtesy of session leaders at the recent 2014 Cvent Corporate and Association Meetings Summits in Las Vegas.

On July 1, The Canadian Anti-Spam Law took effect, appropriately, on Canada Day. It was passed in 2010 as a “made-in-Canada” solution to “drive spammers out of Canada,” according to a blog from Denton’s Global Privacy and Security Group. Perhaps...