As director of global events at MarkLogic, a Silicon Valley–based tech company, I sat down with some of the creative minds here last summer to come up with a conference theme for our 2018 Sales Kickoff (SKO). It only took a couple meetings, setting goals and fine-tuning the concept, before our H.E.R.O.E.S. theme was born: Harness. Engage. Relentless. Outsmart. Energize. Succeed.