Demystifying the Big Data Buzz

Demystifying the Big Data Buzz

Everyone’s talking about big data, but here’s what it really means for meeting and event planners.

It seems that everyone in our industry ecosystem today is throwing around the term “big data.”  In fact, I hear all too frequently that C-suite executives are rushing to formalize their big data strategies. Articles on the subject abound in the business press, and it’s standing-room-only for conference sessions on the topic. And just to prove its pla

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TAGS: Event Tech
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