Big Data and Global Association Meetings

Big Data and Global Association Meetings

A data tool introduced by ICCA for its supplier members has implications for association meeting pros, too

Big data means different things to different people. Or, perhaps more pertinent to the global events industry: It means different opportunities for different organizations, depending on how you slice and dice it.

ICCA, the International Congress and Convention Association, has introduced the concept of using big data to identify potential local ambassa

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