Don’t Fear the Pharma Code Effect By Lars Plougmann at Flickr.com

Don’t Fear the Pharma Code Effect

Survey finds that physicians still value exhibits at medical meetings, even without the giveaways.

A study released at the Healthcare Convention Exhibitors Association in June found that, despite all the recent regulation around pharmaceutical marketing, including the restrictions on giveaways in the Pharmaceutical Research and Manufacturers of America Code on Interactions with Healthcare Professionals, physicians still value information they gather on the trade-show floor.

In fact, according to a white paper by the Westborough, Mass.-based strategic exhibit company Marketech

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