Pharma Sales Meetings Must Reinforce the Message

Pharma meetings consultant Vicki Swift explains how sales training is changing from a one-off event to a strategic year-round campaign.

The old style of annual sales meetings just won't cut it anymore. In fact, the changes Vicki Swift, co-founder and president of Swift Media Group, Lake Forest, Ill., has seen happening lately in the pharmaceutical, biotech, and healthcare companies she works with are demanding a whole new way of looking at sales training tha

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