Liberty Mutual Takes ROI and Event Strategy to the Next Level

Liberty Mutual Takes ROI and Event Strategy to the Next Level

Before she retired from Liberty Mutual in August, Mary Keough-Anderson, CMP, CMM, had checked off many major accomplishments in her 34-year career. The most recent was an 18-month benchmarking process that delved deep into the meeting department’s practices, and wrapped up with Keough-Anderson making a successful pitch for a new position in her department: director of event strategy.

“I wanted to bring my department to the next level,” she explains. “To m

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